Inspired by the iconic "Tennis Bracelet" from Chris Evert's story -- but more so -- in tennis, “love” means zero. When starting a game or a set, a person would think “it’s zero-zero”. That would be true. But in tennis, we say “love-love”. Different theories for why it's called this way - One of the most accepted theories is that those with zero points were still playing for the "love of the game" despite their losing score. There's no win or loss to your relationship. Keeping it zero equals love. Zero-zero is equal. Love-Love wins.